Most of you know of the “universal” or “global” link for books. A lot of authors use it. The link allows you to customize your book url so it redirects interested readers to the correct country. (Amazon .com becomes Amazon .ca or Amazon .co.uk—you get the idea.)
So, yes, I do want this. And, sure, I’m willing to learn about different options. Which is why I’m here today.
The companies that change your link range from free to one-time fee to monthly subscription. So you can assume they range in services. (They do.) We’re going from cut-and-paste-your-link to tracking sales, customizing domains, and tons of other techie stuff I don’t understand.
Some give you a link that automatically redirects your Amazon customers. So your country’s Amazon store will become their country’s Amazon store. This allows readers to quickly and easily buy your book from the site where they have an account. This is Amazon only.
Others completely transform your link. They go global and create a link that works in every country, on every operating system (iOS, Android, Windows…), in every store (Amazon, Barnes & Noble, iBooks…), on every device (laptop, tablet, phone…) so you’re not only international, you’re, like, intergalactic.
Here are a few that I’ve seen. If you use any of these, please let me know in the comments. If you know of any I’ve missed, drop those in the comments, too. Inquiring minds want to know.
My random thoughts in (a bit over) 200 words.
Do you use a universal link? Do you like it? Which company would you suggest and why (price, ease-of-use, accessibility for buyers)?
I was recently searching for the best universal/global link when I remembered this post. Forgot it was from 2017 (!) but, as it’s still relevant and quite timely for me, thought I’d repost it.
Since that post, I’ve been using BookLinker, and it’s worked fine, but I’d like to change it. I don’t need (or want) bells and whistles but do want to branch out (and away from an Amazon-only link).
Booklinker works for us!
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Definitely worked for me, too. Quick and easy. Just trying to find one I can use for other channels/stores. 🙂
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not heard of any of those, but I suppose there must be one…
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There are quite a few I’ve found. I’m just trying to see which ones people use/like. 🙂
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This is something I’ve not done and should. Do you think I should look at booklinker? Do you find it helpful?
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Yes. Absolutely. Do this. I’ve been using BookLinker for years. If you are only publishing on amazon, it’s fine. Free. Quick. Easy. Effective. Cut and paste the clean URL for your books and you’ll get a customized link. Use it all over the place. Your blog, guest posts, wherever. Anyone who clicks it will be directed to a place they can buy your books without having to search for them.
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That’s so neat. Thanks
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It is neat. 🙂 Good luck. (It’s easier than keeping a garden up so you’ll be fine.)
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I have used Booklinker in the past when my books were only at Amazon and more recently for books I’ve published for other authors. I now use Books2Read via the Draft2Digital site which seems to work very well and you can even add your audiobooks to it.
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Ooh! Excellent. Thanks, Georgia. 🙂 That’s the one I was looking at using. Much appreciated!
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I should use a universal link when I do book reviews instead of just doing a US Amazon link, but I don’t know how. I’ll have to figure it out!
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It’s super easy to get a universal link. Some are just cut and paste. But that’s interesting. When doing book reviews, it’s more complicated, I think. I’d ask the author if he or she has a univeral link. But definitely clean it up (keep only the stuff before /ref). Let me know if you figure out what to do about that.
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Reblogged this on Random and Sundry Things and commented:
Because Amazon still … exists … 🙂
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Thanks for sharing, Debbi! 🙂 Out of curiosity, which do you use?
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I haven’t used any of these, but you’re speaking a language I don’t understand. Way out of my lane, lol.
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Super quick and easy. Seriously. It’s cut and paste. Clean up the links on your “Books” page on your blog and cut and paste them and you have a link that directs anyone to the store they can purchase it from. Don’t know what your publisher does for you but you could definitely use them on your blog, guest posts, etc.
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I use Booklinker.
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That’s worked well for me so far. It seems the quickest, easiest no-bells-and-whistles link if you want exclusively amazon. Thanks, Craig.
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I’ve been using Smarturl.it for years. It’s free, it’s easy, takes the reader to wherever you want it to, just enter in the urls you want the link to go to. My books are all just on Amazon at the moment and I inserted the urls of all the Amazons. Hope this helps. ❤
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I’ve used BookLinker and it sounds very similar. Free, easy, quick cut and paste. I do want to expand the channels/stores I publish on but Smarturl sounds great for amazon-only. Thanks, Debby. Hope you’re well. 💗
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Actually, Smarturl is for any site. ❤
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Ooh! Is it? I’ll check that one out again. Thanks for the recommendation.
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Pleasure. Been using it for years. 🙂
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This is something I’ve been studiously ignoring for at least a couple of years, but this feels like the kick in the ass I need to get on and do it. Thanks, Sarah
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Stop studiously ignoring. It’s super easy. Get it done, man! 🙂
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I know nothing about this, but I do use Linktree to redirect all my social media. I find it really effective. Here’s mine : https://linktr.ee/dawngilldesigns
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Ooh, yes. I’ve seen so many people using linktr.ee lately. It does look like a great landing spot for ALL OF THE THINGS. 🙂 That said, you can even get a universal link for books or author page for linktr.ee so it directs people automatically.
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Awesome. And thanks. That’s really kind. I was expecting to pay them, but it’s the basic free package
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Really? It’s so different from others I’ve seen. Very nice. Pretty colors and easy to navigate. Also like the logos at the bottom. (You’re making me want to get one.) 🙂
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No, it’s the standard package. I tweaked the options a little at the outset, but that’s all! Have fun. 🤩
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Thanks! I think I will. 🤩
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P.S. Your setup looks so pretty. Did you do something different? Choose a theme? Get a premium membership? (I know absolutely nothing about linktr.ee so…)
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Thank you for sharing these and educating me on universal links. I knew about them, but not much. I do use linktree which is very handy for putting all your links in one place, especially for Instagram. But what you’re talking about is much more advanced. Maybe after I write the great American novel, I’ll need that!
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Some are advanced and offer a lot. Others are a quick cut-and-paste deal. Really simple. And you can use a universal link in your linktree profile page thingy. (I really need to check out the linktree thingy–I keep seeing that around.)
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This was a great question, Sarah. I’ve used booklinker but now that I’m on kobo and smashwords and apple, etc. I need something that works for sites besides Amazon. I’ll look into linktree too.
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WP ate my comment. On my own blog. Not cool.
I think I said something like yeah, booklinker has worked for me and, yeah, I’m in the same proverbial boat and, yeah, I’m looking into linktree (which used to be known as a website–everything in one place but I guess we’ve got to keep up with these newfangled online things). Anyway, I think I’m going with books2read for a universal link. I’ve heard good things about it, it’s free, and it has a pretty landing page. 🙂
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I’ll check that out, Sarah, Linktree looks simple, but it doesn’t do quite enough. I have 20 books across 6 retailer platforms in who knows how many marketplaces. Yeesh.
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It does appear a bit simplified. Good for links if people are on lots of social media, youtube, and have two blogs. As for books… I *think* books2read allows an author page (kind of like BookBub) where it will show readers all your books and each book will have links to all the channels/stores they’re available at.
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That seems like the best bet. Thanks for doing the research!
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Sent an email. Hope it helps. 🙂
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Thanks! I’m going to go with this when I have an hour or two to set it up!
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Cool. 🙂 Looking forward to seeing the pretty landing page with all your gorgeous books.
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🙂 I need to take a whole week off to work on the blog honestly.
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And, hopefully, to relax a bit, too? 🙂
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