Book Launch: Fireworks or Fizzled-Out?

 

 

The other day, I got a tweet. It was like, ‘Hey, Lemon Shark. I feel all ARGH! Is this normal for a book launch?’ And I was like, ‘Hmm… I’ve never done one but, yeah, I’d say it is.’

The question was from Lucy over at BlondeWriteMore. She’s publishing her first book (finally…ahem). It’s a long-awaited romcom sure to be a smash hit. Anyway, the lovely blonde writer was wondering my way and it got me thinking.

Yes, I’ve released a book. Two, actually, but I’ve never had a launch. It was more of a whisper. I actually worked one of my releases into a post script on my blog here. Yup: ‘P.S. I’ve got a new book out.’ Shame on me, I know.

While a lot of people get a rocket launcher and have the crowd count down to blast off, I have a sparkler in my hand and run about the yard on a balmy summer’s evening alone.

If I’m honest, it’s probably more like a stick of incense. The faint aroma of ‘new book’ wafting in the air, smoke swirling and curling in beautiful patterns that go completely unnoticed (unless you happen to be passing by).

No street team, no online marketing, no book tour. I’m not blasting through the blogosphere with my new book. I’m relaxing, drinking a beer, and watching my sparkler burn down and fizzle out.

 

Where are you on the days (or months) leading up to your release date? How do you announce your new book? Fireworks? Sparkler? Smoke signals?

 

 

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