Global Links: One Link to Rule Them All



Yesterday was Earth Day and today is World Book Day.

I’m thinking globally.

Most of you know of the “universal” or “global” link for books. I’ve seen some posts about it and a lot of indies using it. The link allows you to customize your book url so that it redirects interested readers to the correct country. ( becomes or—you get the idea.)

So, yes, I do want this. And, sure, I’m willing to learn about different options. Which is why I’m here today.

The companies that change your link range from free to one-time fee to monthly subscription. So you can assume they range in services. (They do.) We’re going from cut-and-paste-your-link to tracking sales, customizing domains, and tons of other techie stuff I don’t understand.

Some give you a link that automatically redirects your Amazon customers. So your country’s Amazon store will become their country’s Amazon store. This allows readers to quickly and easily buy your book from the site where they have an account. This is Amazon only.

Others completely transform your link. They go global and create a link that works in every country, on every operating system (iOS, Android, Windows…), in every store (Amazon, Barnes & Noble, iBooks…) on every device (laptop, tablet, phone…) so you’re not only international, you’re, like, intergalactic.

Here are a few that I’ve seen. If you use any of these, please let me know in the comments. If you know of any I’ve missed, drop those in the comments, too. Inquiring minds want to know.





Genius Link


My Sunday thoughts in (a bit over) 200 words.


ThoughtBubbleDo you use a universal link? Do you like it? Which company would you suggest and why (price, ease-of-use, accessibility for buyers)?


Happy Earth Day! 🌎

Happy World Book Day! 📚


37 thoughts on “Global Links: One Link to Rule Them All

    • Ack! I don’t even have that one listed. Do I? I don’t think so. Unless it’s a service provided through one of these others… ??? Clearly I am easily overwhelmed, and confused, by technology too. 😉 Does it work well? Obviously it’s an Amazon-only link. What do you do for other sellers? (Barnes & Noble, iBooks, Kobo, Smashwords…) I’m going to peek around. I’ll let you know what I choose. Some look very user-friendly. Others, not so much. Thank you for this!

      Liked by 1 person

  1. I use a universal link, but the one I use sends people to a landing page which says something along the lines of we believe you want to shop here based on your IP, but here are the other country links and I’m always concerned that some people might be put off that they have to click once more before they can buy.

    Liked by 2 people

  2. Hi Sarah. I use smarturl now for the past 3 years. I’m quite happy with it. It’s free! I use it mostly for my blog posts and for interviews when I hyper-link the name of my book with the url. That way the exact url doesn’t show up. You just sign up and add your book and all the amazons to the list and it will convert to the country of the person who clicks on the link. So for example when I’m writing a post and talking about my book, P.S. I Forgive You, that title will be hyper linked with Does that help? 🙂

    Liked by 2 people

    • Ooh, excellent. I like long-term use. 😉 That’s helpful. No bugs? No issues?

      Yes, exactly. When you link from your blog or interviews, it’s perfect. People don’t have to hunt down your books (which they may not take the time to do). I just didn’t realize how many services there were! Thank you. 💖

      Liked by 1 person

      • No hassles at all. I’m quite happy everything works fine. Yes, these urls are free. They are free of course because I’m sure they become affiliate links to these sites, and as long as whatever profit they make from the links clicked doesn’t eat into my royalties, I couldn’t care less, lol. ❤ Personally speaking, the two most used by many authors is booklinker and smarturl. 🙂 ❤

        Liked by 1 person

  3. I use Booklinker. It’s free and easy to use. Does exactly what it says on the tin! Lol! Which is just what I wanted, no fancy tracking or gizmos etc. I use it on my book pages, beside link buttons to other popular selling sites. There probably are others which do more fancy work, but I’m happy with what this has done for me. Good luck!

    Liked by 2 people

    • “Does exactly what it says on the tin.” 😀 I love it. That’s what I need. Something that does what it says it will do and that’s that. Booklinker looked easy (one of the cut and paste options) and it’s about where I am, technologically speaking. Thanks, Ali!


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